Latest in: Marketing

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How Retailers Are Redefining Advertising for Smarter Spending

Retailers are tightening their advertising playbooks. Industry data shows marketing budgets have plateaued at roughly 7 percent of…

March 12
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Retail Brands Lead the ChatGPT Ad Revolution

Shoppers are already spotting retail and grocery promotions in ChatGPT conversations as brands test a new ad format…

March 12
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Retailers Adapt to GLP-1-Driven Shopping Trends

Retailers are seeing a clear shift in consumer behavior as shoppers using GLP-1 weight-loss drugs reshape the grocery,…

February 17
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Toys & Games Spotlight: Must-See Vendors at ASD Market Week March 2025

The U.S. toy market is projected to reach $133b billion by the end of 2025, that’s a growth…

January 29
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How Retail Brands Build Powerful Influencer Marketing Programs

Can you truly make a splash in influencer marketing without getting lost in the digital noise? Absolutely. Tiffany…

May 20
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Retail Brands and Influencer Marketing Strategy

Building Brand Stories People Love

In this video, Tiffany Hardin, the founder of Gild Creative Group and Represent, discusses the importance of branding,…

May 6
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How Small Retailers Can Sell On Facebook

As you start to reopen your store, selling online, and through social media are things you simply must…

January 15

5 Retail Business Trends That Will Help Your Store Succeed in 2024

Consumer trends drive business success or failure. It can be hard to understand how consumer trends impact small…

December 20
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SEO For Retailers

SEO 101 For Small Retailers

SEO is something that every business needs. Every page, blog post or product page on your business website…

March 15
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How to Set up An Instagram Shop

Set Up An Instagram Shop For Your Retail Store in 6 Steps

A few months ago, I taught you how to set up a Facebook page and shop for your…

October 10
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